educational offerings
Workshops & Trainings
I work with small business owners and real estate salespeople to lay strong foundations, grow their business intentionally, and develop an entrepreneurial mindset. All training is built around the Serve, Don’t Sell™ framework. Explore my course offerings by clicking below, or contact me to develop something new.
What to Expect
Flexible delivery
Courses can be delivered virtually or in-person, and trainings can be done in one day or over multiple sessions.
Engaging & Fun
Discussions, breakout rooms, case studies, and more drive my workshops and trainings.
Tailored to you
Trainings can be customized to participants’ specific goals and backgrounds.
Keep Learning
Courses are supplemented with additional resources so participants can dig deeper.
Serve, Don’t Sell™ Training Series
Serve, Don’t Sell: Building a Real Estate Business Clients Choose in an AI-Driven World
With Shelley Hoffman
This course examines the shift from a sales-driven to a service driven real estate practice, emphasizing the role of the licensee as a trusted advisor. Participants will explore communication strategies, client interactions, and business practices that build trust, reduce resistance, and support long term relationships.
Agency as Leadership: How Great Agents Think, Speak and Show Up
With Shelley Hoffman
This course examines agency relationships through the lens of leadership, emphasizing the role of the real estate professional as a trusted advisor.
Foundation to Fortune
With Shelley Hoffman
Fortune is about impact, freedom, and personal growth. In this workshop, we’ll explore how success can be measured in multiple ways and highlight stories of entrepreneurs who scaled their businesses while creating meaningful lives.
What Does the Public Think? Agency & Ethics
With Shelley Hoffman
This course introduces artificial intelligence in a practical, approachable way for business owners, professionals, and entrepreneurs. You’ll learn what AI is, how it’s already showing up in everyday business tasks, how to use it responsibly, and how to avoid ethical and legal missteps.
Circle of Change
With Shelley Hoffman
Change is one of the few constants in life—but how we navigate it shapes who we become. Your Circle of Change is an interactive workshop designed to help individuals, teams, and organizations embrace change as a pathway to growth, resilience, and alignment.
Real Estate Courses
We Got You Covered!
With Shelley Hoffman & Shauna Teelin
Looking to complete your 22.5hrs of NYS’s continuing education requirement in one course? We Got You Covered!
What Does the Public Think? Agency & Ethics
With Shelley Hoffman
Make your businesses more productive while ensuring you meet the DOS requirements for Agency and the Code of Ethics. Review license law as it pertains to the virtual world.
3.5hrs of NYS CE
Watch Your Language
With Shelley Hoffman
Identify types and styles of communication to better serve the needs of your clients, customers, professionals, and the public.
Submitted for 2hrs NYS CE
Need something unique? Let’s collaborate.
If the courses above don’t quite suit your organization’s needs, reach out. We can work together to create a training that will serve your needs — and fit your budget. Click below to send me a message about what you’re looking to create.