educational offerings
Workshops & Trainings
I work with small business owners and real estate salespeople to lay strong foundations, grow their business intentionally, and develop an entrepreneurial mindset. All training is built around the Serve, Don’t Sell™ framework. Explore my course offerings by clicking below, or contact me to develop something new.
What to Expect
Flexible delivery
Courses can be delivered virtually or in-person, and trainings can be done in one day or over multiple sessions.
Engaging & Fun
Discussions, breakout rooms, case studies, and more drive my workshops and trainings.
Tailored to you
Trainings can be customized to participants’ specific goals and backgrounds.
Keep Learning
Courses are supplemented with additional resources so participants can dig deeper.
Serve, Don’t Sell™ Training Series
Serve, Don’t Sell: Building a Business While Growing Your Community
With Shelley Hoffman
These courses examinesthe shift from a sales-driven to a service driven business practice, emphasizing your role as a trusted advisor. Participants will explore communication strategies, client interactions, and business practices that build trust, reduce resistance, and support long term relationships.
Serve, Don’t Sell™: Client Centered Real Estate Practice
With Shelley Hoffman
The difference between a smooth transaction and a complaint usually isn’t what you knew, it’s what you said, how you documented it, and what the client heard. This course covers the communication, documentation, and risk-management practices that hold up across consultations, pricing, negotiations, inspections, multiple offers, and post-closing follow-up.
Agency as Leadership: How Great Agents Think, Speak and Show Up
With Shelley Hoffman
Agency disclosure is a commitment that shapes every conversation, every channel, and every decision for the rest of the transaction. This course covers every New York agency relationship, from seller and buyer to dual and designated, along with the fiduciary duties, consent requirements, and documentation that hold them together.
Serve, Don’t Sell™: Relationships with Purpose
With Shelley Hoffman
Being helpful isn’t the same as representing someone. This course grounds the Serve, Don’t Sell philosophy in New York agency law, including disclosure, consent, fiduciary duty, and the line between client and customer, so you know exactly whom you represent and how to say so clearly.
Serve, Don’t Sell™: Your Trusted Advisor
With Shelley Hoffman
The Code of Ethics asks more of you than the law does, and that gap is where trust gets built. This course covers the Code’s Articles, the duties owed to clients, the public, and other REALTORS®, and the everyday gray areas in disclosure, advertising, cooperation, and compensation where good agents still get it wrong.
Serve, Don’t Sell™: Fair Housing in Practice
With Shelley Hoffman
This course covers federal and New York State protections, the Anti-Discrimination Disclosure Form, and the everyday practices in advertising, communication, and client interaction where compliance quietly breaks down. You’ll learn to serve every consumer with equal access, objective criteria, and the confidence that your process holds up to scrutiny.
Serve, Don’t Sell™: Foundation to Fortune
With Shelley Hoffman
Fortune is about impact, freedom, and personal growth. In this workshop, we’ll explore how success can be measured in multiple ways and highlight stories of entrepreneurs who scaled their businesses while creating meaningful lives.
Serve, Don’t Sell™: Utilizing AI Without Loosing Your Voice
With Shelley Hoffman
This course introduces artificial intelligence in a practical, approachable way for business owners, professionals, and entrepreneurs. You’ll learn what AI is, how it’s already showing up in everyday business tasks, how to use it responsibly, and how to avoid ethical and legal missteps.
Serve, Don’t Sell™: Circle of Change
With Shelley Hoffman
Change is one of the few constants in life, but how we navigate it shapes who we become. Your Circle of Change is an interactive workshop designed to help individuals, teams, and organizations embrace change as a pathway to growth, resilience, and alignment.
Real Estate Courses
We Got You Covered!
With Shelley Hoffman & Shauna Teelin
Looking to complete your 22.5hrs of NYS’s continuing education requirement in one course? We Got You Covered!
What Does the Public Think? Agency & Ethics
With Shelley Hoffman
Make your businesses more productive while ensuring you meet the DOS requirements for Agency and the Code of Ethics. Review license law as it pertains to the virtual world.
3.5hrs of NYS CE
Watch Your Language
With Shelley Hoffman
Identify types and styles of communication to better serve the needs of your clients, customers, professionals, and the public.
Need something unique? Let’s collaborate.
If the courses above don’t quite suit your organization’s needs, reach out. We can work together to create a training that will serve your needs — and fit your budget. Click below to send me a message about what you’re looking to create.