We Got You Covered

Looking for all 22.5 credits of New Yorks’s Continuing Education credits in one class? We Got You Covered! You’ll master cultural competence, ethical practices, communication, and Fair Housing principles in real estate transactions — and more. Our teaching style is fun and discussion-based, and we have experts on hand to answer all your questions.

Course Details

Instructor

Shelley Hoffman & Shauna Teelin

Level

Intermediate – Continuing Education

Duration

22.5

Delivery

In-person or via Zoom

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Course Content

Course summary

Attain mastery in the real estate domain by seamlessly blending cultural competence, ethical acumen, effective communication styles, personalized strategies for both buyers and sellers, and a deep commitment to Fair Housing principles. Excel in navigating the complexities of real estate transactions, ensuring client satisfaction, trust, and success, while promoting inclusivity and diversity in all aspects of the process.

Requirements covered

Agency
Legal
Fair Housing
Cultural competency
Implicit Bias
Ethics

Learning objectives

Demonstrate comprehensive understanding and application of real estate principles, including cultural competency, ethical practices, and effective communication for successful transactions with both buyers and sellers.
Achieve proficiency in delivering exceptional client experiences through personalized strategies, effective communication, and ethical decision-making, while navigating the complexities of real estate transactions.
Integrate Fair Housing principles into every aspect of real estate practice, promoting inclusivity, diversity, and ethical conduct in transactions with buyers and sellers.
Understand and describe Implicit Bias, identify its role in Real Estate and Fair Housing, and develop scripts illustrating Fair Housing implications of Implicit Bias.
Describe cultural norms, preferences, and challenges; identify demographic trends; and develop scripts promoting cross-cultural understanding and competence.
Define agency and its responsibilities; compose a script for first substantive contact; recognize challenges in language, values, beliefs, and communication; and interpret Articles of the NAR Code of Ethics.
List and describe common ethics complaints; demonstrate proper responses to ethical dilemmas; compose appropriate responses to negative online feedback.
Recognize the importance of ongoing professional development for sustainability and ethical standards; understand the role of ethical behavior in building trust; discuss how ethical business practices apply to technology, communication, and negotiations.
Identify various communication styles; adapt communication based on client preferences; evaluate the impact of effective communication on client satisfaction; develop personalized communication strategies for diverse clients; assess and adjust communication approaches in real estate interactions.
Analyze buyer needs; tailor property recommendations based on criteria and market trends; develop strategies for guiding buyers through the purchasing process; refine negotiation skills for favorable terms; synthesize market research for informed decisions.
Evaluate seller goals; strategically price and market properties for maximum returns; develop effective marketing plans; refine negotiation skills for optimal terms; synthesize market data to advise on property enhancements for increased appeal.

What’s included

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22.5hrs of instruction

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Covers all requirements for NYS CE

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Digital resources provided

Who this is for

This course is for established real estate professionals looking to finish their 22.5 hours of New York State’s continuing education requirements in one comprehensive course.

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